“We all need to be comfortable in what we wear, especially on your wedding day,” says Viola Chan, head of couture & design at David’s Bridal. “We care about all the details, not just the ones you can see, including how you feel when you put the dress on.” That’s why you’ll find built-in bodice support on heavily embellished gowns, and whenever possible, pockets—”you’ll need tissues for happy tears!” Chan’s design philosophy says it all: “I believe each gown has a soul, and they will find their soul mate.